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Privacy Policy

kue.gg · Effective 11 June 2026 · Last updated 11 June 2026

This is draft language for an early closed alpha and is not legal advice. Have a qualified lawyer review and finalise it before public launch, particularly once kue is incorporated — the controller details would then change to the company name and registration number.

This Privacy Policy explains how kue ("kue," "we," "us," or "our") collects, uses, and protects personal information when you visit our website at https://kue.gg (the "Site") and join our closed-alpha waitlist.

Scope. This policy covers the kue.gg marketing website and alpha waitlist only. The kue application itself — which connects to your game data through Riot Games — is governed by a separate in-product privacy notice and is not described here.

We have written this policy to comply with the EU General Data Protection Regulation ("GDPR"), the UK GDPR, and the California Consumer Privacy Act as amended by the CPRA ("CCPA/CPRA"). Because our players come from around the world, we apply these protections broadly.

1. Who we are (Data Controller)

Kue is a closed-alpha project and the data controller for the information described here. As kue is not yet incorporated, the responsible individual is:

Thomas Coignard (operating as kue)
18 rue Eugène Viollet-le-Duc, 66000 Perpignan, France

General contact: hello@kue.gg  ·  Privacy & data-rights requests: legal@kue.gg

Given the small volume of data we handle, we are not required to appoint a Data Protection Officer. You can raise any privacy matter at legal@kue.gg.

2. Information we collect

Through the Site we collect a deliberately small amount of data:

a) Information you give us

b) Information collected automatically

c) What we do not collect on the Site

The Site has no user accounts and no passwords. We do not collect payment details, special-category data, or the detailed match/gameplay data that the kue application obtains from Riot Games — that data is handled only inside the application under its separate notice.

3. How we use your information and our legal bases

Under the GDPR we must have a lawful basis for each use of your personal data:

Purpose Data used Legal basis (GDPR)
Add you to the alpha waitlist and send you alpha and launch updates Email; optional Riot ID, region, rank Consent (Art. 6(1)(a)) — withdraw any time
Operate, secure, and deliver the Site Technical / request data Legitimate interests (Art. 6(1)(f))
Understand Site usage through aggregate, cookieless analytics Approximate, non-identifying data Legitimate interests (Art. 6(1)(f))
Comply with legal obligations and lawful requests Any of the above Legal obligation (Art. 6(1)(c))

Withdrawing consent. You can unsubscribe at any time using the link in our emails or by emailing legal@kue.gg. Withdrawal does not affect processing carried out beforehand.

4. How we share your information

We do not sell your personal information. We share it only with a small number of trusted processors that help us run the Site and waitlist, each under its own terms and safeguards:

We may also disclose information where required by law, to enforce our terms, or to protect our rights, our users, or the public. If the project is ever transferred to a new entity, data may move with it subject to this policy.

5. International data transfers

We are based in France. Some of our processors (for example Resend and Cloudflare) may process data outside the EEA/UK, including in the United States. Where we transfer personal data internationally, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum. You may request details using the contacts above.

6. Cookies and analytics

We use privacy-friendly, cookieless analytics and do not use tracking or advertising cookies. A consent banner on the Site lets you accept or decline; your choice is stored locally on your device, and you can change it at any time by clearing the Site's storage.

7. How long we keep your data

When data is no longer needed, we delete or anonymise it.

8. How we protect your data

We use reasonable technical and organisational measures — including encryption in transit (HTTPS), access controls, and trusted processors — to protect your information. No method of transmission or storage is completely secure, but we work to safeguard your data and will notify you and the relevant authority of a personal data breach where required by law.

9. Your privacy rights (EU/EEA & UK — GDPR)

If you are in the EEA or UK, you have the right to:

To exercise any right, email legal@kue.gg and we will action it promptly (within one month). You also have the right to lodge a complaint with your local supervisory authority — in France, the Commission Nationale de l'Informatique et des Libertés (CNIL); in the UK, the Information Commissioner's Office (ICO).

10. Your privacy rights (California — CCPA/CPRA)

If you are a California resident, you have additional rights regarding your personal information.

Categories we collect. In the past 12 months, through the Site we have collected:

No sale or sharing. We do not sell or "share" (for cross-context behavioural advertising) your personal information, and have not done so in the past 12 months. We do not knowingly sell the personal information of consumers under 16.

As a California resident you have the right to know/access, delete, and correct your personal information, to opt out of any sale or sharing (not applicable, as we do neither), and to non-discrimination for exercising your rights.

To exercise these rights, email legal@kue.gg. We verify requests using the email address associated with your data, and you may use an authorised agent with proof of authorisation.

11. Children's privacy

Kue is not directed to children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Third-party links and trademarks

The Site may link to third-party services (for example Riot Games, Discord, or social media). We are not responsible for their privacy practices, and we encourage you to read their policies.

Kue isn't endorsed by Riot Games and doesn't reflect the views or opinions of Riot Games or anyone officially involved in producing or managing League of Legends. League of Legends and Riot Games are trademarks or registered trademarks of Riot Games, Inc. League of Legends © Riot Games, Inc.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, for material changes, provide a more prominent notice.

14. How to contact us

For general questions, contact hello@kue.gg. For privacy questions or to exercise your rights, contact legal@kue.gg, or write to us at 18 rue Eugène Viollet-le-Duc, 66000 Perpignan, France.